For information about advertising with Desi Radio, contact Pammi pammi@desiradio.org.uk or call 020 8574 9852.
Desi Radio can be heard on three different platforms: 1602am in West London, Sky Satellite Channel 0169 in the whole of U.K. and Europe, and online at www.desiradio.org.uk .
Our key audience is Panjabi speakers and our broadcast is aimed at all ages, genders, religious and political identities of Panjabi people originating from Indian and Pakistani Panjab.
In the year 2004 an independent audience survey was carried out in six boroughs of West London. The total estimated number of Panjabi speakers in these six boroughs was 156,581. The estimated total number of listeners of Desi Radio was 133,093 (85%).
Desi Radio Listener Survey included the following community leaders’ comments about the radio.
- Brings Panjabi people their own culture.
- Brings back memories.
- No other radio station plays as many Panjabi songs.
- Unites Panjabis; helps people understand their responsibilities to the community.
- Incredibly useful as a medium to connect with hard-to-reach communities.
- Educates and entertains in many different ways.
Testimonials
“I am writing to commend you on our advertising campaign on Desi Radio. We had a good response to our adverts and would highly recommend you to anybody wishing to advertise with yourselves in the future.” – London Immigration Services
“As a small company, we have continuously advertised with Desi since 2002, with great success. It is a good medium for us to use, as the cost is low and the results are high.” – Western Heating and Plumbing
“Desi Radio has been a good way to advertise our business with the local community. We would recommend them highly.” – Crown Conference Centre
Advertising Rates
Our advertising rate on all four different platforms of Desi Radio is £4.50 for a 30 seconds advert. Or if you would like to sponsor a programme, please give us a call on the number below.
If you would like to discuss your marketing requirements, please contact Pammi pammi@desiradio.org.uk or call 020 8574 9852.
(editors note, perhaps better to place a form in here which is directed to Pammi? )
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